Reclaim Your
Confidence with Ella

Reclaim Your
Confidence with Ella

Introducing Ella by Ellaya Health – India's pioneering home solution for managing urinary leaks in women. Experience freedom, comfort, and control with our non-invasive, easy-to-use vaginal insert. Step into a life without leaks and embrace every moment with confidence.

Contact Us

Contact Us

About Us

About Us

Ellaya Health is dedicated to improving the landscape of female pelvic medicine in India. Our mission is to enhance the quality of life for millions of women by offering innovative and effective solutions for pelvic floor disorders and empowering them to live confidently.

Ellaya Health is dedicated to improving the landscape of female pelvic medicine in India. Our mission is to enhance the quality of life for millions of women by offering innovative and effective solutions for pelvic floor disorders and empowering them to live confidently.

1 in 5

1 in 5

Women of reproductive age in India commonly report urinary incontinence, with stress incontinence being the most prevalent.

Women of reproductive age in India commonly report urinary incontinence, with stress incontinence being the most prevalent.

~60%

~60%

of Indian women with urinary incontinence don't seek medical help

of Indian women with urinary incontinence don't seek medical help

>50%

>50%

of women with stress urinary leaks associate its onset with pregnancy, child birth, or postpartum.

Of women with urinary incontinence are aged

between 50-60 years

6.5 yrs

6.5 yrs

is the average time, a woman waits before seeking treatment for urinary incontinence.

Of women with urinary incontinence have a BMI above the normal limit​

I leak when …

I leak when …

  • Coughing

  • Coughing

  • Running

  • Running

  • Sneezing

  • Sneezing

  • Physical Activity

  • Physical Activity

  • Jogging

  • Jogging

  • Laughing

  • Laughing

  • Lifting

  • Lifting

  • Bending

  • Bending

  • Walking

  • Walking

  • During sex

  • During sex

You may have stress incontinence

You may have stress incontinence

Ella may be RIGHT for you.

Ella may be RIGHT for you.

I leak when I have a …

I leak when I have a …

  • Sudden urge to urinate without warning, unable to hold it

  • Sudden urge to urinate without warning, unable to hold it

You may have urge incontinence

You may have urge incontinence

Ella may NOT BE RIGHT for you.

Ella may NOT BE RIGHT for you.

Meet Ella

Meet Ella

Ella is India’s first home based solution for urinary incontinence, designed by a team of specialist urogynecologists. This over the counter vaginal insert offers a discreet and effective way to manage urinary leaks associated with physical activity. Regain your confidence and freedom.

Features & Benefits

Features & Benefits

Effective Leak Control

Effective Leak Control

Non-Invasive & Over-the-Counter

Non-Invasive & Over-the-Counter

Comfortable Design

Comfortable Design

Reusable and Cost-Effective

Reusable and Cost-Effective

Empowering Self Management

Empowering Self Management

Discreet and Easy to use

Discreet and Easy to use

Understanding Urinary Incontinence

Understanding
Urinary Incontinence

There are two major types of incontinence, stress incontinence and urge incontinence. Stress urinary incontinence is when urine leakage occurs from physical effort, exertion, laughing, exercising, stretching, bending, lifting, coughing, and is because of weakened pelvic floor muscles. 


Urge urinary incontinence is the involuntary urine leakage that is accompanied or immediately preceded by urgency (an abrupt or sudden compelling desire to pass urine that is very difficult to delay). Urge incontinence occurs because of overactivity of the bladder muscle.

There are two major types of incontinence, stress incontinence and urge incontinence. Stress urinary incontinence is when urine leakage occurs from physical effort, exertion, laughing, exercising, stretching, bending, lifting, coughing, and is because of weakened pelvic floor muscles. 


Urge urinary incontinence is the involuntary urine leakage that is accompanied or immediately preceded by urgency (an abrupt or sudden compelling desire to pass urine that is very difficult to delay). Urge incontinence occurs because of overactivity of the bladder muscle.

Key Challenges Women Face with SUI:

Key Challenges Women
Face with SUI:

  • Poor Quality of Life

    Hinders participation in sports or other activities.

Poor Quality of Life

Hinders participation in sports or other activities.

  • Embarrassment and Social Anxiety:

    Avoiding social situations and physical activities.

Embarrassment & Social Anxiety

Avoiding social situations and physical activities.

  • Physical Discomfort:

    Hinders participation in sports or other activities.

Physical Discomfort

Hinders participation in sports or other activities.

  • Impact on Mental Health:

    Contributes to stress and anxiety.

Impact on Mental Health:

Contributes to stress and anxiety.

  • Limited Non-Invasive Solutions:

    Many available treatments require surgery or

    prescription medications.

Limited Non-Invasive Solutions:

Many available treatments require surgery or

prescription medications.

Our Team Members

Our Team Members

Dr. Shashwat Hora

Dr. Shashwat Hora

Co founder and CEO

Co founder and CEO

Dr. Shashwat Hora is the Founder and CEO of Ellaya Health, leading the development of a groundbreaking at-home device for stress urinary incontinence (SUI) in women. With an MBBS from Grant Govt Medical College and Sir JJ Group of Hospitals, Mumbai, and a Master's in Biomedical Innovations from Georgia Institute of Technology, Dr. Hora has extensive expertise in medical device design, commercialization, and regulatory compliance.

His career spans research with Harvard University and significant roles in various projects across India, the US, and Ireland. At Ellaya Health, Dr. Hora combines his technical skills with a deep commitment to women’s health, aiming to enhance global healthcare through innovative solutions.

Dr. Ghanshyam Yadav

Co founder and CMO

Co founder and CMO

Dr. Ghanshyam Yadav, an American Board Certified Gynecologist at the University of California, San Diego, specializes in Urogynecology and Reconstructive Pelvic Surgery. A native of Mumbai, he completed his medical education at Topiwala National Medical College and Nair Hospital before moving to the US for further training. He completed a fellowship in gynecologic oncology at Yale University and a residency in obstetrics and gynecology at Baylor College of Medicine.

Dr. Yadav has published numerous peer-reviewed studies and spoken at international conferences, significantly contributing to women's health. As co-founder and Chief Medical Officer of Ellaya Health, he leads initiatives to improve pelvic healthcare in underserved populations, focusing on culturally sensitive solutions for India. Dr. Yadav aims to make pelvic healthcare more comprehensive and accessible for women in India.

Join the Movement

Become part of a community dedicated to improving women's health.

Hoiya Health Pvt. Ltd All rights reserved 2024

Contact Us

Mumbai, India

+91-797 742 0632

info@ellayahealth.com

Join the Movement

Become part of a community dedicated to improving women's health.

Hoiya Health Pvt. Ltd All rights reserved 2024

Contact Us

Mumbai, India

+91-797 742 0632

info@ellayahealth.com